Artur Maccagnan

Showman & Cultural Manager

Artur Maccagnan
Artur Maccagnan

"In the theatre of imagination, we are all stars."

About

I am a cultural manager and performer working at the intersection of immersive arts, experience design, and audience development. My research focuses on how live performance can become a transformative encounter — especially for the under-30 public that traditional institutions have yet to reach.

I work across three registers simultaneously: producing and coordinating events (Swing Circus Festival, Angel Rooftop), analysing cultural enterprises through the lens of business strategy and audience development, and developing independent artistic research through Festa delle Ombre — an immersive project exploring trust, anonymity, and sensory modulation as thresholds for inner participation.

I am interested in the cultural sector as a place where aesthetic vision and strategic thinking are not opposites, but the same gesture seen from different angles.

Fields of Practice

Formation

Bachelor's Degree — ProGeAS

UNIFI — Università degli Studi di Firenze | 2024–2027

Design and Management of Arts and Culture Enterprises. Focus: business strategy, creative direction, and sensory experience design. Sensory Poetic Theatre — sensory dramaturgy and immersive storytelling workshop.

Master in Event Management

Up Level — School of Management | 2023

Event planning, consumer behaviour analysis, location selection, financial planning, and business development.

Languages